Hyundai Hope On Wheels will award $10.5 million in the month of September, surpassing $100 million in funding for nationwide fight against pediatric cancer since 1998

Detroit, MI – September 3, 2015 – Hyundai Hope On Wheels® and Metro Detroit -area Hyundai dealers will today award Children’s Hospital of Michigan Foundation a $250,000 Hyundai Scholar Hope Grant for pediatric cancer research. The grant funds will support the work of Jeffrey Taub, MD, Chief, Pediatric Oncology, DMC Children’s Hospital of Michigan, with a focus on developing new therapies for children with acute myeloid leukemia who have relapsed after treatment with standard chemotherapy.

Children’s Hospital of Michigan Foundation is one of 45 recipients across the country to receive a 2015 Hyundai Scholar Grant. In all, Hope On Wheels will award $10.5 million in research grants this September in honor of National Childhood Cancer Awareness Month. Children’s Hospital of Michigan Foundation, a long-time partner of the organization, has received $425,000 from Hope On Wheels since 2010.

“I am honored to receive this grant award from Hyundai Hope On Wheels” said Dr. Taub “their support of pediatric cancer research is essential to developing new treatments that may improve outcomes for children.”

The $250,000 grant to Jeffrey Taub, MD of Children’s Hospital of Michigan will be officially presented during a Hope On Wheels Handprint Ceremony at Children’s Hospital of Michigan on Thursday, September 3, 2015. During the ceremony, Hope On Wheels will commemorate Metro Detroit-area children affected by cancer by capturing their handprints on a white 2016 Hyundai Tucson.

In addition to funding 45 research projects this September, Hyundai Hope on Wheels will launch the latest advancement of its Every Handprint Tells a Story campaign. The September campaign will be launched on the refreshed web portal and new Childhood Cancer Awareness Month microsite The theme conveys how every child’s handprint is unique and represents their stories, dreams, desires and hopes. Visitors to the portal and social media channels will find a series of videos profiling child cancer patients and their parents and families with stories of bravery and hope. The website will provide an interactive element, where visitors can lend their own hand in the fight by changing their social media avatar, sharing a child’s story of courage and hope on social channels or donating to fund research. Each week a family’s story will be selected and shared on the Hope On Wheels website and social channels.

“There’s no higher calling than to make sure our children have the best future possible and it’s both an honor and privilege to support such an important cause,” said Dave Zuchowski, President and CEO of Hyundai Motor America. “While we are making positive strides in many areas of pediatric cancer, there’s still work to do. And it also doesn’t change the fact that every 36 minutes a child is diagnosed with cancer. Reaching the milestone of $100 million in giving is something we are proud of at Hyundai but the fight continues and we are determined in our mission to one day find a cure. To all the kids, families and cancer researchers on the front lines of childhood cancer – know that you are not alone and we remain committed over the long-term to this important cause. ”

For more information about Hyundai Hope On Wheels and to view a list of Hope On Wheels 2015 grant winners, please visit Follow the organization on Facebook, Twitter or Instagram at , or Join the movement by posting a message of encouragement to children and families using the hashtags #EndChildhoodCancer and @HopeOnWheels.


Hyundai Hope On Wheels® is a 501(c)(3) nonprofit organization that is committed to finding a cure for childhood cancer. Launched in 1998, Hyundai Hope On Wheels provides grants to eligible institutions nationwide that are pursuing life-saving research and innovative treatments for the disease. Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America and its more than 800 U.S. dealers. At the end of its 17th year, Hyundai Hope On Wheels will award more than $100 million towards childhood cancer research in pursuit of a cure.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

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Established in 2003, the Foundation is dedicated to advancing the health and healthcare of the children of Michigan. This is accomplished through philanthropic support for pediatric medical education, research, and community benefit programs. The Foundation granted $5.7 million in 2014 for vital pediatric health initiatives. The Foundation is an independent public charity governed by a community board of 27 directors, and is a 501(c) (3) charitable organization. Learn more at