National Child Passenger Safety Week
September 23, 2016
CONTACT: AAA – The Auto Club Group
Gary Bubar, Public Affairs Specialist, Michigan
C: 734.751.1606 firstname.lastname@example.org
WHO: AAA, Children’s Hospital, Safe Kids of Michigan
Certified Child Passenger Safety (CPS) technicians
Adults with child passengers
WHAT: As part of National Child Passenger Safety Week (Sep 18-24), AAA is teaming up with its community partners to host Seat Check Saturday. This is part of a national campaign to encourage parents and caregivers to make sure children are riding safely and securely in a proper seat. Adults with child passengers will be offered free seat checks by a certified technician. The child must be present at the seat check. The event is open to the public.
AAA will also present a an oversized $10,000 check to Children’s Hospital of Michigan Foundation to support local efforts to fund child passenger safety programs as part of the Children’s Hospital of Michigan-DMC-Kohl’s Injury Prevention Program.
WHEN: Saturday, September 24th – 10am-1pm
WHERE: AAA – The Auto Club Headquarters, 1 Auto Club Drive, Parking Lot Area
WHY: AAA and the American Academy of Pediatrics recommend all infants and toddlers ride in a rear-facing car seat until they are two years of age or until they reach the highest weight or height allowed by their car seat’s manufacturer.
Older children may also be at risk of injury if riding in the front seat before they are ready. The National Highway Traffic Safety Administration (NHTSA) reports that nearly 60% of vehicle crashes are frontal impacts and 20% are side impacts. Children under the age of 13 should ride in the back seat because they are typically not large enough to safely ride in the front seat and can be seriously injured by front passenger air bags in the event of a crash.
This is especially significant since a recent AAA Consumer PulseTM survey of Michigan parents revealed that 76% of parents allowed their child to sit in the front seat of a moving vehicle at age 12 or younger. On a positive note, the study also revealed that close to 95% of parents are using a child safety seat for their young children.
AAA encourages adults to set a good example for children by buckling up every trip regardless of seat location. For more information on car seat safety, visit SafeSeats4Kids.AAA.com.
*Media outlets are encouraged to share this information with the public via broadcast, digital and social media platforms.
The AAA Consumer Pulse™ survey was conducted online among residents living in Michigan from June 10-29, 2016. A total of 405 residents completed the survey among the general population, with 303 surveys among parents. Survey results have a margin of error of ± 5.6 percentage points. Survey is attached.
The Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. It was established by AAA – The Auto Club Group in 2010. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose. Visit www.AAA.com/Foundation for more information.
AAA Michigan is celebrating its 100th Anniversary – A Century of Service this year and has over 1.4 million members across the state. It is part of The Auto Club Group (ACG), the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to more than 9 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with more than 56 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety. Motorists can find current gas prices, map a route, find discounts, book a hotel and access AAA roadside assistance with the free AAA app for iPhone, iPad and Android at AAA.com/mobile. Connect with us on Facebook and LinkedIn.